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Snapchat Lead Ads: every registrant becomes a lead
Snapchat Lead Ads is an EvaCore link between the lead form in your Snapchat ads account and your lead system, so everyone who fills it in becomes a new lead and gets a WhatsApp welcome if they agreed to be contacted. It is available by request at no extra charge, and receives no Snapchat private messages.
Included
Create your workspaceWhat is it?
The owner links a Snapchat ads account through Snapchat's own consent screen, then picks an existing form or has EvaCore create a ready one that asks for name and mobile with a mandatory consent to be contacted on WhatsApp. Each registration then follows the same path as Meta ad forms: new lead, routing, welcome.
Who is it for?
- An office or developer running lead-collection ads on Snapchat.
- An owner who wants a Snapchat lead to appear in the same lead system the team already uses.
- A marketing manager who wants Snapchat to see which leads qualified, booked a viewing or closed.
- An office that wants a ready form with WhatsApp consent built in, without designing it.
What problem does it solve?
- Snapchat leads are exported by hand from the ads dashboard, so reaching them is slow.
- A form without clear consent must not be followed up by WhatsApp.
- The ad does not know what happened to the lead after registration, so it cannot learn from results.
- A lead who registers twice becomes two records.
How it works, step by step
- Ask the EvaCore team to switch the feature on for your account; its card does not appear before that.
- Open «Integrations» and press «Connect Snapchat account»; you must be an Organization Admin on the ads account, not just a member.
- Press «Show ad accounts» and pick the right ads account.
- Link an existing form, or press «Create the form and link it» to have one created that asks for name and mobile with a mandatory WhatsApp consent (privacy policy link optional).
- Press «Test connection» so sample data arrives; it is never added as a lead.
- On the first real registration a lead is created with status «جديد», the form answers show as a card at the top of its thread, and your routing rules apply.
- If it consented to WhatsApp it receives an approved-template welcome, then your team follows up.
- Optionally switch on sending results to your Snapchat pixel so the ads learn which leads qualified, booked a viewing or closed.
What is included
- Linking your ads account through Snapchat's own consent screen.
- Linking existing forms, or creating a ready form with a mandatory WhatsApp consent.
- A «جديد» lead for each registration, without duplicating the same request.
- An approved-template WhatsApp welcome for those who consented.
- Optional results sending to your Snapchat pixel: qualified lead, booked viewing, closed deal.
- The feature is free for accounts it is switched on for.
Limits and fair use
- The feature is available by request only and does not appear in your account until it is switched on for you.
- A form that does not ask for WhatsApp consent lets the lead in without an automatic welcome; a form without a mobile number cannot be followed up on WhatsApp.
- The link covers lead-form ads only and does not receive Snapchat private messages.
- The connection is renewed automatically before it expires; if renewal fails, for example because consent is withdrawn on Snapchat's side, a notice appears and the owner reconnects.
- Results sending transmits only the phone number, hashed (SHA-256), every 15 minutes, and needs a pixel and a Conversions API token from an organization admin.
- The welcome uses WhatsApp templates and their fees go to your office's WhatsApp account at Meta; EvaCore charges nothing.
- This page is kept out of search engines, because the feature is switched on by request only.
Price and what others bill you
| Item | Price | Billed by |
|---|---|---|
| Snapchat Lead Ads | Included | EvaCore |
What others bill you
- The form welcome is a WhatsApp template, and Meta bills its fee to your office's WhatsApp account; EvaCore charges nothing for this feature.
Frequently asked questions
- How do I get the Snapchat lead-form link?
- You ask the EvaCore team to switch it on for your account, and afterwards the «Snapchat — Lead Ads» card appears under «Integrations». It is free for accounts it is switched on for and is not shown to other accounts.
- Who can connect the ads account?
- The office owner, provided they are an Organization Admin on the Snapchat ads account. A member-only login is listed with a «member only — not an admin» tag and cannot complete the link.
- Does every form registrant get a WhatsApp welcome?
- No, only those who agreed to be contacted on WhatsApp in the form itself. The ready form from EvaCore makes that consent mandatory; for your existing form the page warns you if it does not ask for it.
- Are the test records added as leads?
- No. Test connection sends sample data that is never added as a lead. If it does not arrive within 15 seconds a message asks you to try again after a minute.
- What is sent to Snapchat when I turn on results sending?
- Only the phone number hashed with SHA-256, plus the event type: qualified lead, booked viewing or closed deal. They show in Snapchat reports under custom events and reserve.
- What if the connection expires?
- If automatic renewal fails or consent is withdrawn on Snapchat's side, a notice says the connection needs redoing, so the owner reconnects from the start. No lead created earlier is deleted, not even when the account is fully disconnected.
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